Take An In-Depth Look at Behavior, Attitudes And Decision Making Patterns


This in-store shopper insights research program will utilize MRC’s in-store intercept Purchase Observation Study methodology to identify consumer shopping behavior, attitudes and decision-making patterns in chain drug stores. Similar to MRC’s Convenience Store Close-Up programs, this data will furnish a powerful tool for shopper insights/category managers, channel and sales strategists and advertising and merchandising planners to position their brands within the chain drug store environment.


Study Objective


The research objective is to develop a detailed understanding of who the drug store consumer is and how and why these consumers shop in this trade channel.