Take An In-Depth Look At Behavior, Attitudes And Decision Making Patterns Of Convenience Store Shoppers.


In 1997, Meyers Research Center successfully launched the first wave of the Convenience Store Close-Up study. This in-store shopper insights research program utilized MRC’s Purchase Observation Study methodology to identify consumer shopping behavior, attitudes and decision-making patterns in c-stores. Subsequent waves were conducted in 1998, 2000, 2002, 2004, 2006, 2008 and 2010. Over twenty consumer product manufacturer sponsors participated in these trended programs. The data has served as a powerful tool in helping category managers, channel and sales strategists and advertising and merchandising planners to position their brands within the c-store environment.

Study Objective


The research objective of this syndicated study is to get into the minds of convenience store consumers in order to identify and quantify behavior in this class trade. The results of this study will provide the convenience store industry with a framework for thinking about the positioning of the convenience store, including how and why consumers shop this class-of-trade and insights into how to best target the convenience store consumer.

*Convenience Store Close-Up 2010 Syndicated Report Now Available