In the constant search for broader markets and greater reach into narrower consumer niches, food manufacturers are attracted by the opportunities in the convenience, mass merchandise, and warehouse club classes-of-trade.

For these manufacturers, the opportunities can be summarized in one word: great.

Convenience is an impulse purchase environment which can mean substantial new volumes.  But manufacturers need to learn which products, sizes, and packages will move in the convenience channel.

The mass-merchandiser channel demands its own specific treatment, too, as do the warehouse clubs.