The attention of marketers often seems focused on affluent shoppers, but the lower-income, working female is an equally enduring figure in our economy.  Considering the current recessionary outlook, she is–and will be–an important component of mainstream shoppers for the foreseeable future.

As many middle-class Americans now expect their personal finances to worsen, we thought it was a good time to compare and highlight the shopping of lower income pink-collar women against relatively affluent career women (household income averaging $90K per year).  Our thinking is that more Americans will begin to behave like the pink-collar shopper in months ahead.

She spends more than you think she does—and is more more loyal too.

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